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Master of Business Administration (Marketing)

Objective of the Programme

Marketing is perhaps the core function of all business. The concept of marketing is undergoing rapid changes. Distances do not matter any more, thanks to the explosive growth in information, communication and transportation technologies. Faced with tough global competition, success will come only to those organizations who keep abreast with the latest developments in knowledge & skills. Such organizations will need to manage their resources optimally, and therefore will have to constantly seek out management professionals with the right mix of sound concepts, analytical skills and application abilities.
The Master of Business Administration (Marketing) programme has been designed to fulfill this need. The programme takes a holistic approach, helping to create complete marketing managers, who can balance the needs of various stakeholders – customers, owners and society at large. These managers will be able to share the long term vision of their organizations, assess the market, the environment and the competition, formulate strategy and implement plans for achieving organizational goals.

Career Prospects

The demand for marketing experts grows at ever increasing rates. Whether in domestic or global markets, whether dealing with physical products or services, there are so many special areas with urgent need for qualified managers. E-marketing, Retail, Rural Marketing are but a few of the emerging areas. The marketing function itself offers many career choices, be it in planning, communication, selling, customer relationship management, distribution & supply chain management, marketing research, etc. The rewards are substantial & the career growth rapid.

Eligibility

Bachelor’s degree in any discipline with 50% marks in aggregate under 10+2+3 system or equivalent in any discipline recognized by Association of Indian Universities/ AICTE as eligible for post- graduate studies in management. Stu- dents appearing for Final year degree examination can also apply.

Who should join this programme?

The programme offers a unique opportunity to fresh graduates and experienced persons who want to enter the challenging area of management where professional growth is limited only by their apti- tude, ambition and application. It is also highly suitable for entrepreneurs already in business – as it empowers them to optimize, expand and diversify their operations.

Master of Business Administration (Banking & Finance)

Objective of the Programme

The process of economic reforms and liberalization initiated in the eighties has led to a total transformation of the financial and banking sector. Powered by the revolution in communi- cations, information technology and transportation, the sector has reached dizzying heights and yet continues to grow at a breathless pace. It is one of the biggest providers of quality employment. The major players are hard pressed to find the people who have the right conceptual foundations, analytical skills and application abilities to help them attain and maintain the crucial competitive edge – managers who can lead from the front.
The Master of Business Administration (Banking & Financial Services) programme has been designed to fulfill this need. The programme takes a holistic approach, helping to create complete financial managers, who can balance the needs of various stakeholders – customers, owners and society at large. These managers will be able to share the long term vision of their organizations, assess the market needs for their services, the environment and the competition, formulate strategy and implement plans for achieving organizational goals.

Career Prospects

Rewarding careers await the proud holders of the MBA (BFS) in Indian banks in both public and private sectors, foreign banks, financial institutions, investment banks & non-banking finance companies. The highest emolument packages offered today to management professionals at entry/ middle levels, are generally from this sector. In addition, they can also look forward to joining non-financial organizations and working their way rapidly up to the key position of the CFO.

Eligibility

Bachelor’s degree in any discipline with 50% marks in aggregate under 10+2+3 system or equivalent in any discipline recognized by Association of Indian Universities/ AICTE as eligible for post- graduate studies in management. Students appearing for Final year degree examination can also apply.

Who should join this programme?

The programme offers a unique opportunity to fresh graduates and experienced persons who want to enter the fast growing area of Banking & Financial Services, empowered with a professional degree & backed by state-of-the art knowledge & skills.